From the creative brief “Ads_Fear Based_10.08.26”. One split image per concept: the fear on top (the headline), the answer below (sub-head, product, CTA). Real-looking families, products built on real product photos. US English. Each concept in two variations (A, and B in a different room or location). Every ad in 4:5, 1:1 and 9:16.
GoChess Wizard · Variation A
“Not now, buddy.”
They only ask so many times.
Primary text 157 chars
Every "not now" is small. They add up to a kid who stops asking. Tonight, say yes to one game. The board lights up every move, so you don't need to know how.
Every "not now" is small. They add up to a kid who stops asking. Tonight, say yes to one game. The board lights up every move, so you don't need to know how.
They're three feet away and you have no idea what they're watching. It is a hundred nights of everyone on their own screen. Break the run tonight with Wizard's Chess.
They're three feet away and you have no idea what they're watching. It is a hundred nights of everyone on their own screen. Break the run tonight with Wizard's Chess.
It wins a little more every night: one challenge, one more level, nobody moving. GoBalance turns the same TV into a game they play on their feet, against you.
It wins a little more every night: one challenge, one more level, nobody moving. GoBalance turns the same TV into a game they play on their feet, against you.
Kids who never do hard things grow up afraid of challenges.
Hand them a puzzle you know they can beat.
Primary text 201 chars
Everything on a screen is built to be easy. So the first hard thing feels impossible, and they quit. GoCube teaches them to solve the cube step by step, and to learn that hard is not the same as can't.
Kids who never do hard things grow up afraid of challenges.
Hand them a puzzle you know they can beat.
Primary text 201 chars
Everything on a screen is built to be easy. So the first hard thing feels impossible, and they quit. GoCube teaches them to solve the cube step by step, and to learn that hard is not the same as can't.
